Elaya is Bali based jewelry brand, inspired by the Beauty of Bali, its People and the History of Indonesian Silversmith Craftsmanship with its unique technique of chain waving and carving.
Balinese beauty is reflected in the logo design — a seed is encrypted into the letter E, as a symbol of life and new beginnings. The accent letter of the logo — Y — resembles a blossoming Balinese flower. At the same time it can be associated with a woman with the letters A looking like earrings on her ears. The logo is firmly standing on the ground, which means that the brand is timeless and sustainable. However, the accent elements look like handwritten, which symbolises craftsmanship.
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