Cosmetic brand: Crescent

"Crescent" is a beauty brand for those who are not afraid to be bold.

Makeup is a message that carries social meaning. With the help of cosmetics, people show what they want to be, how others should see them.

((Target audience))

The younger generation who pursue inpiduality and value self-expression.

((Keywords))

Bold / Audacity / Impudence

((Logo))

Cursive. Script font. Look like it was hand-drawn.

((Meaning))

If the month is depicted together with a star, as in the Islamic tradition, then in this case it acts as an allegory of paradise.

((Mood board))

Eyeshadow palette

The palette quickly and effortlessly create a spectacular eye makeup.

The reflective surface of the image is a film of many microscopic glass spheres. Depending on the viewing angle, the color will shimmer.

The case is made of aluminum.

Lipstick

Creamy substance in a stick that's tinted with red pigment that colors your lips.

The case is made of plastic.

((Meaning))

Although the crescent, in fact, is only a currently visible part of the moon, it has nevertheless been endowed with a number of quite independent symbolic meanings since ancient times.

Face Powder

Pressed powder which conceals blemishes and maximises coverage.

The reflective surface of the image is a film of many microscopic glass spheres. Depending on the viewing angle, the color will shimmer.

The case is made of plastic.