About the company:
Coffee owl is a young coffee shop franchise. At the moment there are three coffee shops:
two are located in Moscow and one in the Leningrad region. The brand sells delicious, inexpensive coffee and buns (consumables are purchased). One of the company’s features
is training professional baristas.
Goals:
Create a logo and corporate identity for the company. The design should stand out network among competitors of diverse styles and broadcast the idea “we make it tasty and cheap”.
Solution:
Combine an atmosphere of magic, mysticism and comfort. To create a design that will be suitable not only for those who are looking for a place to relax, but also a space for inspiration. The key concept is based on the symbolism of the owl, as a symbol of wisdom, intuition,
and reliability.
