«ASTAL» Fitness Shake | Packaging Design

«ASTAL» Fitness Shake is a natural and balanced shake designed
to maintain energy and health throughout the day.

The product is intended for active people who need a quick and
healthy snack, whether it's before a workout, in the office, or on the go.

The design is crafted in an eco-friendly European style.

DESIGN DESCRIPTION

The goal of the development was to create a visually appealing
and easily recognizable design.

The color scheme is designed to evoke associations with
naturalness and a healthy lifestyle. Green hints at health benefits,
while burgundy creates a pleasant and "tasty" contrast.

The text is written in a large, clear font, making the information easy
to read. The main focus is on "Fitness Shake," which gives a clear
understanding of the product's purpose.

Everything is balanced, nothing excessive — the packaging
looks clean, modern, and harmonious.

AUDIENCE
The «ASTAL» audience includes people leading an active and conscious
lifestyle who value balancing nutrition and physical activity.

Those who seek light and healthy snacks on the go, appreciate convenience
and efficiency, and strive to choose healthy, natural options without extra effort.

POSITIONING
«ASTAL» is positioned as a natural and convenient product for those
striving for a healthy lifestyle.

The main direction is the combination of local values with European
quality standards. The product emphasizes naturalness and health
benefits, making it attractive to consumers who care about their health
and prefer clean ingredients.

THANK YOU!