“NUVO” is a premium and middle-up eyewear brand. The core of its identity is aesthetics and utilitarianism. The brand’s style and products resemble the Japandi interior style, with active natural textures in subdued colors and classic shapes. The brand focuses on the quality of materials and craftsmanship.
Goal
To strengthen the positioning of the "Nouveau" brand in the market and create a strong connection with the target audience.
Tasks
Brand Identity, Strategy, Engagement with Target Audience, Coordination of Design and Marketing
Solution
- A visual style has been created that reflects the principles of aesthetics and utilitarianism.
- Integrated Japandi style elements, such as active natural textures and muted colors, into the product design.
- Identified key messages that emphasize premium quality and uniqueness of products.
- Communication design emphasizes the use of high quality materials and execution inspired by natural textures.
- Highlighted how the products seamlessly combine style and functionality.
- Ensured consistency between product design and marketing campaigns to reinforce branding.
