DYNAMIQ / SPORTSWEAR BRAND
DYNAMIQ is the modern sportswear brand is designed for people who value practicality and style, enjoy hanging out at picnics, drinking Surf Coffee, and dedicating their free time to active leisure and sports. The brand's identity is based on the idea of movement.
The main version of the logo is a typographic design that emphasizes the dynamic nature of the brand. The descriptor of the logo is a phrase that reflects the brand's philosophy. The short version of the logo is a graphic symbol that can be used on media where placing the full version is impractical. The logo is built on a special grid, which ensures the proportionality of all elements and maintains visual harmony. The theme of movement continues in the graphics and photographic content, incorporating optical illusions and effects that create a sense of dynamism. This seamlessly ties the visual language of the brand to its core concept.
Designer: Elvira Sawazki
