ABOUT THE BRAND:
Courtside Club is a unique pickleball facility that seamlessly combines fitness, wellness, and social connection. The community is designed for players of all levels, offering a space where everyone can enhance their game, make meaningful connections, and prioritize holistic wellness through recovery treatments like cold plunges and infrared saunas. With a focus on balance between active play and restorative recovery, Courtside Club delivers an elevated experience, making it more than just a place to play — it's a destination for wellness and enjoyment. Whether for competition, relaxation, or socializing, Courtside Club offers a welcoming atmosphere where members can truly Rally & Recover.
THE CHALLENGE:
My goal as a designer was to create a visual identity for Courtside Club that captures the essence of both active play and relaxation. The challenge was to convey an atmosphere of elegance, community, and well-being that invites people to feel at home in a sophisticated yet approachable space. The design needed to blend the energy of pickleball with the calm of recovery, creating a brand that feels both welcoming and exclusive, reflecting the club’s commitment to balance and connection.
