DPP brand identity

The DPP brand is dedicated to business asset management and provides elite services that open up new perspectives and enable clients to reach a new level

We conducted an analysis and based on it developed an identity that reflects the positioning of the brand

Сoncept

The brand identity is based on a modular layout structure. Modules are a universal tool for organizing layouts, it allows you to correctly place accents, convey the meanings of texts, supporting them with a visual

Simple but stable forms and harmony of proportions of the modular structure illustrate the composure, completeness and coherence of work in business

Logo

The DPP logo is the main element of corporate identity that carries semantic content. It is a naming that subtly refers to the founder of the company

For ease of perception of the logo, we slightly increased the interval between the letters D and P, thereby balancing the letters P standing next to each other

Typography

The signature font is Source Sans Pro, a confident sans-serif font. It is clear, practical, and easy to read. Contains 12 styles and supports 73 languages. Good for user interfaces as well as promotional materials

Color

As a base color, we use a friendly light shade of blue. It reflects the dominant feature of the brand, and is also associated with order in work, experience, success, expertise, seriousness and stability

Choosing an auxiliary palette, the main products 

of the brand are coded into each color:

Illustration

The main type of images is flat vector graphics

Illustrations play one of the most important roles in the DPP identity. They are needed to more clearly reflect and separate the main directions, as well as to make communication brighter

Design language

The concept is based on the basis of splitting into two along both axes. This can be applied to most formats

Dividing the space into 2, 4, 8, 16, 32 or 64 columns provides the basis for a system by which we organize content and maintain structure

Credits

Project Managers / Marusya Pervakova, Ekaterina Arinchina

Art Director / Polina Chadaeva

Graphic Designer / Ekaterina Lobova

Illustrator / Anastasia Burdina

Let's collaborate!

welcome@mways.ru​​​​​​​

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Mockups by Pixpine.com, Mockups by mockups-design.com, Mockup by Sandor, Mockups by freepik.com