Videos that help you start selling on Ozon and unload the support team
INITIAL SITUATION
To solve the problem, Ozon team contacted us to create animated explainers. These videos tell how to solve a particular problem on the platform. We began our partnership by completing a creative task — in two weeks we have made a short video about digital marking
Development of the video was autonomous, without any control from the client's side. The style was approved immediately and the final video became the basis for longterm collaboration
OUR APPROACH
We have developed principles that allow us to create a high quality product quickly and regularly
A deep dive into the product
Some people on our team took courses, received Ozonologist certification and got an e-com expert status. Understanding the processes allows us to quickly figure out a new feature and demonstrate it as accurately as possible
Constant contact and in-depth interviews with the company's product specialists
This helps to understand the details and avoid mistakes. Also colleagues from Ozon meet us halfway and agree on materials in 1-2 days
Creative solution
We have created an entire library of ready-made icons, metaphors and symbols from which we assemble our videos. Uniformity reduces the preparation time of illustrations and helps viewers understand the video better
PROCESS
The production of each explainer of an average length of 3 to 4 minutes takes two weeks from receipt of the requirement specification
The video is created in six steps:
Each step gets approved by the client. This helps to focus on the important aspects of the step, meet the client's expectations and reduce the number of edits
WORKING WITH INTERFACES
To visualise new features of the platform, we use two approaches.
The first one is to recreate the interface in detail based on the Figma sources
The second one is to integrate screen capture in the video. We resort to this method only if we have no access to the interfaces or the deadline is too short
SPECIAL PROJECTS
In addition to the usual explainers, we have created several special projects — videos with a special mission
Intro and Outro for online webinars
In this project, our task was to develop intros and outros for online webinars. The result was a dynamic splash screen in the brand style
Promo of new Ozon Profit service
In the fall of 2022, Ozon created a new service — Ozon Profit. To advertise it, the company asked us to make a promo video. Based on the brand style, we developed short video about new service and how to work with it
Instructions for packing bulky goods
The video gradually shows the packaging of various types of goods: from furniture to bulk cargoes. In each case, the features of the cargo are emphasized, as well as common mistakes are shown in order to further avoid them and reduce the number of returns
PROJECT RESULTS
Explainers help both sellers and Ozon. According to the client’s data, the number of calls to the helpdesk had been reduced by 3 times since the launch of our videos. The company can reallocate resources to higher-priority tasks, and sellers can study the videos as much as they need, at a convenient time
STATISTICS
WATCH THE VIDEOS
All the videos are publicly available on youtube channel "Ozon for partners" and on our playlist on vimeo. Anyone can find any video at a convenient time to understand the intricacies of using the platform
PROJECT TEAM
Screenwriters: Aleksandra Redulesku, Maria Shpak, Daria Avtonomova, Maria Nedashkovskaya, Anna Kharechko
Project Manager: Ekaterina Arinchina
Art directors: Polina Chadaeva, Stanislav Tubaev, Alexander Shashkov, Konstantin Fedorov
Illustrators: Ekaterina Lobova, Anna Kazmina, Svetlana Volosatova, Natalia Barabanova, Kristina Saveljeva, Daria Sitkina, Polina Chadaeva, Anastasiia Burdina, Yulia Litomina, Stanislav Tubaev, Anastasiia Polyakova
Motion designers: Alexander Shashkov, Ivan Mikhalkov, Konstantin Fedorov, Yaroslav Lopatin, Pavel Kungurov, Antonina Mityakina, Alexander Bannikov, Alexey Matuznyi, Nikolai Ivanov
Proofreaders: Maria Shpak, Daria Avtonomova
Announcers: Anton Kireev, Alexander Marinchev
