BLUE FJORD
Brand Identity
| About
Blue Fjord is a 1000 m2 spa hotel in a picturesque and authentic location in Iceland. The complex includes
an underground spa, a private geothermal lagoon, two restaurants and a hotel surrounded by the legendary blue lagoon.
| Solution
The goal of the created identity was to combine the nature of Iceland and minimalistic style, to strengthen the recognizability in the market. The color palette reflects the place where the hotel is located. Visual accents are dense fonts that are associated with the architecture of the building. The consistency of the visual style creates a strong connection with new customers.
