Concept: «Light and shadow. Two sides of one aesthetic»
This project explores the design of the Apple Watch through the lens of two classic lighting approaches: high-key, evoking a sense of purity, lightness, and technological sophistication, and low-key, adding drama, depth, and luxury. These are not just watches — they are reflections of style in any context
Post 1:
High-key lighting showcases purity in form. Here, the Apple Watch is a symbol of technology and the future
Post 2:
Low-key lighting reveals power and elegance. Here, the Apple Watch becomes an accessory for those who value individuality
Apple Watch isn’t just a smartwatch. It’s a reflection of your style, equally stunning in different settings and moods
