About project:
"There is home. There is work. And then there is Timeless – a network of lounge spaces where you will feel right at home."
Our goal is to create a website that effectively conveys the positioning of Timeless spaces. It is important to showcase that Timeless is a unique place where visitors can enjoy an atmosphere of luxury and aesthetics, receive high-quality service, spend their time in comfort, and immerse themselves in the magic of a third place.
Year: 2024
Studio: Chipsa
We came up with the idea of adding a mystical element to the concept to show that Timeless is more than just a chain of venues. In our vision, reality borders on fantasy and dreams. Here, we see a visitor falling down surrounded by floating objects—just like Alice entering a world of dreams as she falls down the rabbit hole. This way, we highlight that Timeless spaces are truly magical and unique.
For the locations, we created portals that also illustrate the connection between the world of reality and dreams. Within them, they conceal spaces where time stands still. We also needed to find a way to incorporate the company's signature pattern.
The idea of creating doors to other dimensions came to us instantly, but we spent some time figuring out how to visualize these passages. We asked neural networks to generate various examples, but they all felt too generic. Then it hit us—rather than making stereotypical portals to other dimensions, we could make the pattern itself three-dimensional and animated, forming the structure of the tunnel. The result turned out to be spectacular and unlike anything else.
Art Direction, CGI: Alexandr Pedchenko
Design, motion: Anastasia Dianova
Frontend: Pavel Mazhuga
Management: Nikita Gruzinenko