SmartMed is a clinics with innovative approach to threatment opations in Saint-Petersburg. The mission is to provide affordable medical care of high quality in a convenient location in the city center, equipping it with three floors of the latest medical equipment and a laboratory. All specialists of the clinic are doctors of the highest category, who do not limit themselves to treatment, but continuously improve their qualifications.
The client approached us with the task of shaping the mission, as well as creating a logo and branding concept with a key identifier that formed the basis for visually and semantically differentiating themselves from competitors. The client also wanted to increase awareness and attract a new younger and more solvent audience.
We started by researching the client's audience, benefits and values, conducted a detailed briefing, gathered competitor information. We conducted a visual analysis of the industry and identified key patterns that allowed us to avoid copying and create our own recognizable style, as well as emphasize professionalism and create trust in the audience.
