Nubrains Brand Identity

Nubrains is an educational online courses platform. 



The main goal is to teach people how to earn more money by acquiring new digital skills, regardless of global or local crises. 
Nubrains provides all tools to users to encourage them to build development 
and earning strategies independently, based on world practices.

The isotype is made up of geometric shapes, the detail representing the individual repeats the "i" shape from typography.

A mascot is required for a brand to be used in all communication options with users:

course website/landing pages advertising creatives (Instagram, Facebook, animation and youtube prerolls, targeted and banner ads)

The goal is to form brand loyalty, stable association, and involvement.

tarsier is a local animal in Asia and became the mascot of the Nubrains brand. 

The main idea of the photographs  is to be consistent and to show positive changes in people’s lives. The brand can use personal photoshoots or stock photographs.