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Cartier
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Juste un Clou – a Timeless Piece
In this video, I wanted to convey a mystical atmosphere surrounding the Juste un Clou bracelet. Its elegant curves, polished surface, and striking form create a sense of mystery and refined sophistication.
The narrative presents the bracelet as an artifact of an ancient, forgotten civilization. Majestic, oversized replicas of the piece emerge from the earth like relics of the past, hidden by time. Rising above the sands, covered in the patina of centuries, they gradually reveal their true essence – a symbol of rebellious spirit and Cartier’s eternal classic.
Through the interplay of light, textures, camera movements, and dynamic objects, I aimed to capture a feeling of timelessness – a moment where the past meets the present, as Juste un Clou continues its journey through the ages.
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Look-development + Post production
Models
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