The corporate identity for the new Pompei fashion show in Paris includes various types of outdoor advertising, merch, website page, etc. Since Pompei positions itself in the avant-garde style, my task was to convey the atmosphere of the brand using external graphic media.
The font was chosen in a grotesque style, because it conveys the entire dna of the brand: gloom, austerity and minimalism. A font called Gotham was chosen as the basis. It combines a large number of different combinations, which was necessary when developing this project.
The tones used in this case are used not only in the design of the project, but also in the creation of the brand's product.
