DSGN Festival. Reborn. Brand Identity
design festival "Reborn". This is not just a series of lectures and workshops, it is a five-day immersive journey, an intense immersion into the very essence of visual language. From September 19 to 23, 2025, the city will become an epicenter of creative energy, where the boundaries between art, design and personal experience are blurred.
The festival offers two paths of contemplation: the direct path and the reverse path. You can follow the direct path from day 1 to day 5, experiencing a descent into the depths of form to achieve enlightenment. Alternatively, you can start from a clean slate on day 5 and move back to the origins, witnessing the emergence of order from chaos. The choice of interpretation is up to you, making each experience unique and deeply personal.
The visual concept of the festival is its soul and main narrative. Each day corresponds to a stage of creative and personal transformation, which is reflected in all the artifacts: from posters and tickets to the design of the space and digital content.
The key principle underlying the "Reborn" festival is total immersion. This principle was implemented not only in the event program, but also in every detail of the visual language. The entire identity is designed as a single, indivisible organism, where each element exists not in isolation, but in an inseparable connection with others, following a common style and conceptual idea.
Thus, the "Reborn" design festival becomes not just an event, but a living organism that guides its viewers through darkness to light and from innocence to conscious mastery, leaving a unique and indelible mark on each and every one.