Wing It
Logo | Branding | Illustrations | Packaging | Social media
About the brand
Wing It is a fast-food chain specializing in crispy, flavorful chicken wings with diverse, bold sauces.
Target audience
Students and foodies
Challenge
Develop a memorable and distinct brand identity for Wing It, a fast-food café specializing in chicken wings, that would immediately grab attention and appeal to a youthful, fun-loving audience. The brand needed a theme that felt fresh and engaging in a highly competitive fast-food market.
Solution
We spotted a fun connection between wings and biker culture and decided to bring a biker vibe into the Wing It brand. We wanted it to be lighthearted, not a serious “biker-only” restaurant — more of a playful mix of imagery and meaning.
For the mascot, we came up with a rooster skull in a biker helmet. The skull in a helmet is an iconic symbol in biker culture. And in the logo, we added fried chicken wings, similar to how bikers incorporate wings into their club logos.
