SberBank CIS transfers

Our team has produced this explainer video ad as a key component of promotional company for Sberbank.

Our goal: to find and form key visuals of a unified service of transfers to the CIS countries,

We have interpreted guidelines in motion to develop the idea through the dynamic movement

of recognizable shapes.

We have created an emphasis on simplicity and rhythm of action emphasizing the ease

and convenience of the new feature.

The creative concept is implemented by means of 3D graphics.

CLIENT: SberBank

AGENCY: SberMarketing

Art Direction: Sokolova Nadia, Anna Fedotova

Producer: Olga Zhilenko

Supervisor 3D group: Egor Kasatskiy, Tim Sergeev

PRODUCTION GROUP:

3D Artists: Maksim Duplinsky, Ivan Mukhortov,

Pavel Timoshenko, Anastasia Minina

2D Artists: Alexander Bublik

Sound design & music: Dmitriy Tuporshin

Thank You!