Client's problem
“We need all the employees in the company to understand and share our goal — to become number 1 brand in non-alcohol segment”.
Solution
We conducted a research to understand the main reason of employees’ involvement reluctance. We gathered insights and came up with "Zero Zone Challenge" campaign lasting for 3 months and involving all 2000 HEINEKEN employees. It includes video-challenge, educational website, communication through intranet and offline activities.
Challenges
Over 3 months, 6 video-challenges were held for employees and ambassadors. They contained creative tasks about non-alcohol products. The winners got hight quality merch.
Intranet, website and HR-campaign
The competitive spirit of the campaign led to high activity on the internal portal (views, likes, comments). Campaign format (prizes, design, challenges) was chosen based on in-depth interviews with real employees. This approach allowed not only to engage employees and achieve campaign goals, but also to strengthen the employer’s internal brand and increase employee satisfaction.
Client: HEINEKEN
Project: HEINEKEN Zero Zone Challenge
Team:
Maria Otrutckaya — creative and art director
Nikita Yakunin — account director
Maksat Amirzhanuly — designer and illustrator
Alex Sergeenko — web developer
Pavel Kononov — tech lead
Ina Mashule — technical support
Alena Vlasova — motion design on behance
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