Kayfyn. Restaurant website concept

Kayfyn. Quiet premium

Restaurant website concept

Kayfyn is a restaurant brand located in Balashikha, Russia. The project focused on redesigning the website to reflect the brand’s unique atmosphere of “quiet premium” 

- a blend of refined style, retro-inspired aesthetics, and welcoming comfort.

My design is based on a light and airy aesthetic, with photographs of the restaurant's dishes serving as the central visual accent. It was important to convey an atmosphere 

of "quiet luxury", which prompted the choice of a brighter palette instead of the original dark one. To reflect this positioning, I emphasize authenticity and atmosphere over artificial gloss. In the typography, I combined the expressive elegance of Prata for main headings, the refined character of Lora for section titles, and the readability of Raleway for body text. This trio created a balance between sophistication and usability, while the logo was slightly reworked in Illustrator to better integrate with the updated visual style.

In this section, we'll explore the work on Kaifyn's corporate identity. The concept emphasizes warmth, atmosphere, and retro aesthetics, ensuring flexibility across multiple platforms.

I developed a cohesive and engaging image encompassing the updated website, tactile printed menus, business card, and guest-welcoming stand. Each project highlights the restaurant's character—welcoming, stylish, and memorable—making the brand instantly recognizable both online and in person.

Design here isn’t only about how things look, but about how they convey atmosphere, authenticity, and quiet sophistication. Every block was created with intention: to highlight the restaurant’s mood, identity, and character — so guests could feel the ambiance of Kayfyn and imagine themselves being part of it.