What do a delivery service and a Russian banya have in common? More than you might think. Both bring people together around simple joys — food, warmth, and a sense of care.
For this special project, a system of shapes was developed: simple symbolic shapes that fit together like a puzzle. They become a universal language connecting Samokat with the banya atmosphere: from a cup of hot tea to a steamed bath whisk. Integration into the banya space is achieved through targeted branding of relaxation areas, the brand zone, and merchandise.
