Legend | Collaboration Air Wick x Loxwood Joust

Collaboration: A special "LEGEND" line of hanging air fresheners has been released under the Air Wick brand, created in partnership with the Loxwood Joust medieval festival.

The branding combines the signature style of Air Wick with the heraldic aesthetics of Loxwood Joust: shields, coats of arms, armor motifs. The fragrances and their associated legends: iris, rose, lily of the valley, and chamomile.

Order of Iris: When a knight rode into battle, he carried a violet iris hidden beneath his breastplate — a gift from his beloved. Its tender fragrance gave him courage, reminding him that beyond the clash of steel awaited the gentle embrace of love.

Order of Lily-of-the-Valley: Beneath his armor, a knight kept sprigs of lily-of-the-valley, believing their purity would shield his soul as faithfully as steel guarded his body. Each bell-shaped blossom whispered to him of innocence, hope, and the promise of returning home.

Order of Chamomile: After fierce battles, when wounds weighed heavy, a knight sought solace in fields of chamomile. The gentle fragrance of the humble flower spoke of peace, of hearth and meadow, and of the tender hand that would one day heal his heart.

Order of the Rose: Upon his lance, a knight bound a crimson rose as a vow to his lady. Its fragrance outlasted the fear of battle, its beauty outshone the gleam of steel, and every clash of arms became a hymn to eternal devotion.

Knights, squires, and men-at-arms, know this truth: 
a tournament is not won by steel alone. The crowd beholds your armor, the herald speaks your name, yet what lingers within your plates follows you still. The strength of your hand may strike a foe low, but the measure of your spirit is what endures
in memory.

Therefore it is commanded that each warrior carry within
his harness a mark of order — 
a sign unseen, yet felt. For honor is reckoned not solely by the clashing of swords, but by the bearing of one’s presence, steady and whole. Fail not in this, lest you be remembered not for 
what you revealed, but 
for what the steel
could not
conceal.