The logo should also reflect the brand's values. Contain a strong message, which is conveyed through a monospaced, stable font. But be different, don't be afraid to stand out and make a statement. This is what the color versions of the logo convey in combination with the handwritten text on the word viva. Lively writing also emphasizes the meaning of the word itself.
The graphic sign is based on VV and represents an eye, as an allegory of radiance. After all, when we are happy and full of life, our eyes shine first.
Additionally, visual elements were developed for the design of packaging and media:
- patterns: abstract radiance and seamless based on the logo.
- illustrations with girls and shining colored shapes
All visual design is combined with a lot of air, white color, which enhances the modern position of the brand.
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