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LU MO
BRANDING FOR EVENT AGENCY BASED IN MOSCOW, RUSSIA
concept
LU - лучшие [luchshiye] - best
MO - моменты [momenty] - moments
LU MO has been creating large-scale and memorable events for over 5 years. This is a full-cycle event agency that turns ideas into reality, from concept development to execution. It also solves clients' business challenges by organizing forums, conferences, and corporate events.
The LU MO team selects the perfect venues, develops scripts, coordinates artists and technical teams, and creates an atmosphere with a beautiful, intelligent, and creative approach. With LU MO, your events become memories that last.
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PRIMARY LOGO
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For the logo I placed the first and second parts of the logo on different lines and decided to unite them into a cohesive square shape. To achieve this, I created typography with very angular and geometric lettering, which helped balance the elements and make the logo look like a unified design.
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SUBMARK
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COLOR PALETTE
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IDENTITY IN ACTION
