ABOUT THE S+PK
S+PK (Sepanen + Kollektiv) is an architecture studio built on a simple rebellion: against disposable design, against trend-chasing, against architecture that expires.
Founded by Finnish architect Aino Sepanen and operating across 8 countries—from Amsterdam to Kathmandu—S+PK creates spaces designed for multi-generational living. They specify materials that improve with age, design proportions that never date, and build structures meant to become tomorrow's heritage.
Their philosophy: architecture should be inherited, not demolished.
THE CHALLENGE
In an industry obsessed with trends and Instagram-ready facades, S+PK needed a brand identity that embodied their contrarian philosophy: architecture designed not for today's feeds, but for tomorrow's heritage.
The tension:
How do you visualize permanence in a fast-scrolling world? How do you communicate timelessness without appearing dated? How do you stand out while advocating for restraint?
THE SOLUTION
A visual system built on the same principles S+PK applies to architecture—endurance through restraint, warmth through materiality, identity through substance.
The Mark
S+PK. Simple, confident, unapologetic. The '+' symbol anchors everything—representing collaboration, addition, and the cumulative value of thoughtful design over time.
Credits:
Scope of Work
→ Naming, Brand Identity Design, Collateral Design + Brand Positioning
→ Agency: SBE Creative Group KWIBA Agency
→ Agency Director: Gideon Phillip
→ Branding: Gideon Phillip | Gareth Larseen | Bold Studios
