Beyond the standard things such as modeling, shading, and animation, I chose to immerse myself in lighting and atmosphere—allowing shadows and light to become the true storytellers.
This work was inspired by Rembrandt’s paintings and an exploration of light and shadow. I wanted to show that shadow has the same right to exist as light.
Placebo here is not a product, but an idea—a reminder that effect often exists not in the object, but in perception.
This piece is not about an item, but about sensation: atmosphere, pause, tactility. I intentionally moved away from glossy, overlit product visuals where everything is explained in advance.
When working with lighting in Cinema 4D, I like to use planes as reflectors or softboxes, and also to block areas where I don’t want the light to hit…
