Client: Brand Monitor
Category: Internal Brand Collection
Year: 2025
A CLOSED COLLECTION FOR THE TEAM
This project was created at a symbolic moment for Brand Monitor:
11 years of the company and a move to a new office.
The brief sounded simple — a gift set for employees. But the real task was different: to create a material symbol of belonging that people would actually choose to use and wear.
Not corporate merch.
Not souvenirs.
A closed collection for the team.
THE IDEA
This is not a corporate gift. This is a reward for belonging.
The collection works as an internal language: quiet, minimal, readable only for those inside.
No decorative noise.
Only codes that feel personal, not promotional.
THE SYSTEM
The project was built as a scalable collection, not a one-time set.
Two conceptual drops:
Zero Tolerance
Type-driven system with multilingual accents — a reflection of Brand Monitor’s international scale.
Genuine Inside
A quiet, almost invisible aesthetic of authenticity. Black on black prints, hidden trademarks, soft contrasts.
The brand is not shown — it is felt.
Both drops follow the same rules:
• hidden identity instead of front-facing branding
• strict typographic proportions
• limited visual language
• no “merch logic” at any point
WHY NOT MERCH?
From experience, most corporate merch fails for one reason: it exists as obligation, not as desire.
Logos on the chest, loud branding, random items — things people receive, but never choose.
We decided to remove the word merch from the system and design a collection that works as clothing first, brand second.
Objects that stay meaningful even without the company context.
THE RESULT
The objects became part of the office space and daily life.
Not stored. Not forgotten. Used.
The company returned for a second drop.
The system proved scalable and alive.
