I explored several banks, including T-Bank and Uralsib Bank. In the end, I chose Uralsib - there are already many concept projects for T-Bank, while Uralsib’s visual style felt more interesting and better suited for 3D interpretation. To make the project more focused, I concentrated on the Private segment. I used the brand’s colors and photographic style as a foundation and translated them into 3D to convey a sense of premium quality, precision, and technology.
Fabric meaning: comfort, calm.
Wood meaning: stability, strong foundation.
Leather meaning: status, premium quality.
Scenes with soft pillows and knitted textures create a visual sense of comfort and calm, adding warmth to the project and reinforcing associations with trust and attention to detail.
Thanks for watching!
