Rulls ®️ Electronics identity

RULLS

Rulls is a leader in the production of household appliances in Central Asia. Under the Rulls brand, various household appliances needed in everyday life are delivered to the people of Uzbekistan, and our products are satisfying our customers.

The company has been operating continuously for 4 years. Today, the range of products of the Rulls brand includes everything you need for your home. Rulls supplies the families of Uzbekistan with appliances such as washing machines, air conditioners, refrigerators, gas panels, electric ovens, dishwashers and hoods.

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The challenge is to develop a logo and identity that is unique to the brand and stands out from the competition. We have successfully completed this task. As a result of research, we found that our color choice in the market was empty in the direction of home appliances, and we chose a yellow (flame) and black color palette for the brand.

We developed a logotype in the style of wordmarks, which reveals the character and mission of the brand.With a ready-made logotype and selected colors, a wonderful brand identity is born. You can witness it below and give us your thoughts on our work.

 2022 - Brand identitiy - Logo design

Colors selected for the brand. Flame, Black, White

Why these colors?
As a result of the research, it became clear that there is no brand operating in the market under these colors and in this direction, and the adaptation of these colors in the market is empty for this type of company.

And from the character, activity and position of the company selected based on.

Flame and black can be a very good adaptation for the premium segment and for household appliances, and flame and white will give women a pleasant feeling when lighting kitchen appliances, and it will be easy to break into the mind and the company will be remembered when seeing these colors.

Project completed in 2022. See the final result here
 https://www.instagram.com/rulls.uz
Designer: Daler Abdujalilov