MORN Lab. - a cafe - laboratory of buns, where the formula for the perfect breakfast was discovered! The metaphor is taken from old laboratories, where valuable information is hidden in paper archives. The logo with blurred ink looks like it was printed on old laboratory paper, and the multilayered texture of translucent tracing paper, as well as the archival images of buns, all contribute to the overall idea of the project. A naming, brand platform, and brand identity were developed for this project. The project is available for purchase.
