PRADA. "PIXEL MASCARA"
BEAUTY BECOMES ARMOR.
https://www.behance.net/gallery/252910015/PRADASCOPE
PRADASCOPE LASH LIFTING — PIXEL MASCARA.
An independent speculative beauty concept created for PRADA.
We developed a complete visual universe in which precision cosmetics,
digital technology and medieval armor
become one aesthetic system.
The concept includes:
Creative direction and campaign strategy
Product and packaging concept
Curved lash-lifting brush
Integrated pixel LED display
Digital pixel eyelashes
Chrome masks and sculptural helmets
Editorial beauty portraits
Product key visuals and social media assets
The central idea: mascara is no longer simply makeup.
It becomes an instrument of transformation,
control and personal power.
Creative Direction / Concept / AI Art Direction: Alex Garbouz
Project: Independent speculative concept
Open for creative direction, brand collaborations and campaign development.
Would you wear the future—or use it as armor?
Independent conceptual project.
Not affiliated with or commissioned by PRADA.
#PRADA #AlexGarbouz #Beauty #Mascara #Fashion #Campaign
