PATRICK’S HOME
Coffee Shop Brand Identity
Description
Patrick’s Home is a conceptual coffee shop built around the feeling of visiting someone you know. Instead of creating another generic cozy café, the brand imagines Patrick as the host of the space — someone who welcomes guests, serves warm coffee and fresh pastries, and turns an ordinary coffee break into a small visit home.
The idea was to create a place where people come not only for food and drinks, but also for comfort, care, and a moment away from the fast rhythm of everyday life. At Patrick’s Home, every guest is invited to slow down, feel welcome, and enjoy the simple pleasure of being at home.
Visual identity
The visual identity combines warm brown and cream tones, soft rounded typography, tactile materials, and an expressive mascot.
Patrick became the heart of the brand. His croissant-shaped hair refers to fresh pastries, the coffee bean on his overalls connects him to coffee, while his home clothes and bear slippers reinforce the feeling of comfort and hospitality. Through different emotions and situations, Patrick welcomes guests, drinks coffee, brings treats, and helps the brand communicate in a friendly and human way.
The identity was extended across packaging, menus, loyalty cards, merchandise, social media, and the coffee shop interior, creating one consistent story: guests are not simply buying coffee — they are visiting Patrick.
Brand Strategy, Visual Identity, Mascot Design, Packaging Design, Communication Design
Maria Kisilyova
