Target Audience: divided into two categories: 1 – children (ages 7–11), for whom leisure activities and educational publications are sought; 2 – the parents of these children (ages
28–32), who are looking for leisure activities for themselves and their child, or for a free coworking space.
Concept: split the visual identity into adult and child versions. The adult style is basic and straightforward; the child style is playful and scattered.
