Art Direction · Brand Identity · Packaging Design · 3D Design · Visual Communication
YUMEKO — Freeze-Dried Treats for Cats & Dogs
Treats are one of the many ways to show love for a pet. However, many snacks provide little nutritional value and, when overfed, can negatively affect a pet’s health.
YUMEKO reimagines the way pets are pampered, combining the pleasure of a delicious treat with mindful care for their well-being. Made with natural, Human Grade ingredients and freeze-drying technology, YUMEKO treats help preserve the product’s natural taste, aroma, texture, and valuable nutrients.
YUMEKO — The Art of Giving Treats.
Where love means more than a treat — it means caring for their well-being.
Product Development
The goal was to build a cohesive product system for YUMEKO, from the initial concept and packaging design to a complete visual language ready for market launch.
Scalability was a key consideration. The design system had to maintain brand consistency while adapting to different product lines, sales channel requirements, and target markets.
The result was a flexible visual system connecting packaging design, original brand mascots, 3D models and product visualizations, advertising creatives, and supporting brand assets. It established a consistent visual identity and a scalable foundation for expanding the product range and bringing new products to market.
Visual identity & packaging system
The visual system for YUMEKO was designed to support future growth and product expansion while maintaining a cohesive and recognizable brand identity. Each product line was tailored to the values of its target audience and the needs of its market, while staying connected to the brand’s overall philosophy.
The design system brings together packaging, color palettes, typography, distinctive mascots, and visual communication. Each line has its own character to differentiate products within the range, while maintaining a consistent brand language across retail shelves and digital platforms.
| Forest product line
The visual direction of the Forest line was developed to reflect the target audience, market, and brand philosophy, highlighting the connection between the strength of meat-based ingredients and the benefits of fruits and vegetables.
Deep forest green establishes a strong connection with nature, while Asian-inspired typography reinforces the brand’s cultural roots. Distinctive accent colors, unique mascots, and bold typography help differentiate individual products within the range while creating a recognizable identity that stands out from competitors.
|| Seafood product line
The visual concept for YUMEKO’s seafood range was developed around the product’s defining characteristics, target audience, and market positioning. A rich marine blue, minimalist typography, and a subtle wave pattern establish the line’s visual identity. Large-scale imagery of marine ingredients highlights the product composition, while the emphasis on Omega-3 communicates its nutritional value. Original mascots and SKU-specific accent colors distinguish individual products while maintaining a cohesive brand identity.
||| Meat product line
The visual concept for YUMEKO’s core line reflects a diverse range of treats developed specifically for either cats or dogs. Unique ingredient combinations and balanced flavor profiles define the product offering.
The packaging design focuses on stronger visual differentiation between products, with distinctive mascots serving as a key navigation element to clearly communicate whether each treat is intended for cats or dogs. Individual visual accents help distinguish products across the range while maintaining a cohesive brand identity.
YUMEKO’s visual language creates a friendly, open, and caring dialogue with its audience, reflecting the emotional bond between pets and their owners. At the same time, it embraces a more expert and informative tone when needed, helping explain the complexity of freeze-drying technology and communicate the unique value of the product.
Software Pipeline:
3D Modeling & Rendering: Rhinoceros 3D | KeyShot
Branding: Photoshop | Illustrator | InDesign | After Effects
AI Models: GPT-2.5 | Nano Banana 2.1 | Claude Opus 5.5
Digital & Marketing: Figma
The visual system adapts to a variety of formats and channels, from digital platforms and web content to advertising materials and offline media.
This ensures a consistent brand identity across different customer touchpoints.
