QUIDI
Quidi is a contemporary dessert concept by Dina Saeva and Pinskiy Co, where pastry meets art and personal memories become part of the brand.
The identity draws on Dina’s childhood memories, which inspired the signature blue and floral forms. These details became a recognisable part of Quidi’s visual language, bringing a personal story into the brand.
The desserts follow a similar approach. Carefully crafted, sculptural and visually unexpected, each one feels like a small work of art.
We developed a distinctive logotype, visual identity and packaging system that balance expressive details with simplicity. A brand with its own character, designed to feel equally at home on a dessert box, in a display case or across an entire storefront.
Logotype + Brand Identity + Packaging
