Corporate identity for the Lunar project
This corporate identity is a redesign of the already existing Lunar brand. The visual was developed thanks to the architectural visualization studio Vis-oN, which made 3D renderings.
About the project:
The Lunar project is a system of apartments, office spaces, services and retail. “Modern space for visionaries and seekers." The multifunctional quarter on Leninsky Prospekt consists of four main buildings, one of which was previously existed in this place. The general idea was to create a fractional structure of differentiating forms, uniting into a single quarter of space of a different spatial nature. The unique character of this project is embodied in the variability functional typologies that it combines.
Tasks:
In the process of developing a corporate identity, it was necessary to convey the idea of space, which is reflected in the location and name.Reflect manufacturability and functionality. Create a flexible design system that will reflect the meanings of the project and will allow to be multifaceted depending on the place and purpose of use.
