The project is based on the idea of combining the old traditions of herbalism and the modern approach to the cosmetics creation. As a graphic technique, I drew vintage illustrations of plants that are used in the composition of cosmetics products.
These illustrations are like from old books with the secrets of using herbs in hair care, which have been passed down from generation to generation, preserving the natural beauty of the hair. The state of naturalness is supported by the color palette.
At the same time, it was important to emphasize modern approach and technologies that are used to create products. Therefore, the design itself looks modern due to typography and layout. This is a non-commercial project available for purchase.
— Brand Identity, Packaging design, 2023
