OASIS pop–up bar: hot-dogs and oysters
When it came to designing the identity for Oasis, we knew we had to capture that same sense of unexpectedness in the visual language. We wanted to create an identity that was playful, approachable, and a little bit quirky — just like the menu.
The design process started with understanding the brand's values and personality. We knew we wanted to create a logo that was bold and memorable, but also versatile enough to be used across different templates.
Next, we worked on developing the overall visual language for the brand. We created a series of hand-drawn illustrations: dog on the surf, vinyl recorder, sun and other icons. These illustrations were used across various touchpoints, from the food truck itself to social media graphics and packaging.
Overall, the design process for Oasis was all about capturing the brand's unique personality and creating an identity that would stand out in a crowded market. By embracing the unexpected combination of hot dogs and oysters, we were able to create a brand that is both approachable and memorable.
