Supermarket "Semya"
Characters & discount card design
The unique identity and three-dimensional characters for the loyalty program of the grocery chain store.
We proposed to develop a family of three-dimensional characters in a style similar to the chain store logo. Within 3 months, after a large number of approvals, we created 7 characters. The new made 3D family has become the basis of the unique identity and card design. The cards will be put to market in quantity of 700 000 items.
