Nahodka Fish Store
A fish chain of seafood and fish from the wild, a modern marketplace that positions the origin of the product as its main value, including when selecting an assortment, preference is given to fish and seafood from ecologically clean areas.
Client: Nahodka Fish Store
Concept / Visual identity / Packaging
Belarus, Minsk / 2022
We have developed tools for the formation of professional and high-quality brand positioning, through a concise identity, structured and understandable communication for the company's interaction with customers, contractors and employees, as well as to form
a community of consumption of high-quality fish and seafood.
The main graphical solution is the graph of the echo sounder, a fishing scanner that helps to find fish in water bodies. Also graphs resemble a geographical pattern of coasts or sea waves. We also adhered to the principles of Scandinavian minimalism: grotesque fonts, natural materials & pure colors are taken from the shades of scales and meat of wild sockeye salmon and halibut.
For the design of stores, we created signs and lightboxes, price tags, wrapping paper, boxes and various packages. Uniforms of employees and aprons in the style typical for modern fish restaurants.
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