Heliot Emil™
2024
About
Heliot Emil is a Danish brand known for its unique aesthetic and style. The brand stands out in the fashion industry for its minimalist and avant-garde approach, offering high-quality clothing that combines functionality and cutting-edge design.
Objective
The primary objective of this project is to rethink and enhance the user experience of Heliot Emil’s online store. This involves a comprehensive redesign that prioritizes the needs and preferences of the brand’s target audience. It was necessary to simplify the shopping process, making it intuitive and enjoyable, while ensuring that the store's aesthetics and visual brand identity were consistent.
Priority
The key priority in this redesign is to ensure that the interface elements do not distract the user from the main focus – choosing and purchasing clothes. The design must prioritize the buyer's convenience, creating a seamless and efficient shopping experience.
01 Main
The main page features a minimalist design, focusing on the product. Intuitive navigation elements ensure effective user interaction, simplifying access to key functions and sections of the site.
02 Navigation
Navigation elements are uniformly styled, providing visual and structural consistency to the site. Logical placement of control elements enhances user orientation and convenience.
03 Catalog
The product catalog stands out with its vertical symmetry and carefully chosen typography, creating a unique visual experience. The harmonious blend of photos and text provides a balanced view of the page, making the process of searching and selecting products more enjoyable and convenient.
04 Filter
The filters are designed so that users can easily and intuitively adjust catalog parameters. Ease of use and clarity of settings help quickly find the desired products, enhancing the overall user experience.
05 Product page
Particular attention is paid to the clear presentation of data and interactive elements. The unobtrusive design emphasizes informativeness, and the simplicity of the elements allows users to make quick decisions.
06 Shopping cart
The shopping cart is accessible from any page on the site. All elements of the cart are logically and transparently arranged, allowing the user to easily track and manage their purchases, minimizing the steps needed to complete the order.
07 Checkout
The checkout page provides a native confirmation of the selection. The page also displays a shopping cart with selected items, which allows the user to see all their purchases and make changes before completing the order.
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Design by Andrew Tarkan
