A branding case for a company specializing in the production of various corporate goods. We usually call these products "merch".
Our task began with naming: we created more than 20 original names with different symbols and accents. The client chose "Comerch" — the unity of "corporate" and "merch". Thus, it clearly defines the product and the audience, that helps to target customers in this fairly developed niche.
The next question we were faced with is how should a company that creates identifiers for different identities should identify itself? Here is our answer.
