Logotype and assistant-bot for web-service that performs
market selection and analysis the market of rolled metal products.
The primary objective of the project was to develop a unique graphic sign and logo that would reflect the nature and direction of the service. Strict lines, characteristic curves inherent in the process on metal rolling machines.
A simple and distinguishable font coupled with a clear sign was perfect for implementation on the assistant-bot in the second phase of the entire project. The robot's appearance was designed based on the client's wishes and the references provided.
This robot is a sort of assemblage of all things metal. Plates worn from time and labor. At the customer's request, some metal elements such as rebar and other metal plates have been added. It is worth noting that we came to a certain agreement on how the robot will look like. By not paying too much attention to the incorporation of rolled metal elements into the robot's design, we managed to balance its appearance and make it at the intersection of the past and the future.
As per the client's request, 3 variants of the robot's greeting animation were created. It was necessary to show 3 not very different animations from which one was selected for further use on the main page of the site.
We also needed to create some creatives for the 404 page. The main idea of the following creatives was a head disconnected from the main body of the robot with characteristic cross eyes. A static, lighter version was also developed.
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