This concept was created specially for Kolomeskiy holding. The event was supposed to show the eco and historical basis of Kolomeskiy products and prove that the holding still carries the traditions even in modern technologies. This is why we called the event concept "From traditions to innovations".
For this key visual I chose bread dough as the meterial that can transfer the imprinted message and the metaphor of a robot hand also showing the transformation of the traditional methods into innovative technologies.
After receiving the first feedback I had to exclude all the wheatears from the designs, because the client got tired from the symbol showing in all his designs. But I placed the visualizations randomly even with the wheatears, so don't be surprised.
