NATURWURZE © FOOD INGREDIENTS MANUFACTURER BRANDING
SERVICES
Conducted analysis and developed key concept. Created name, logo, brand style, and industrial packaging design. Registered the trademark. Established visual guidelines.
TASKS AND SOLUTIONS
A new product line by a manufacturing and distribution company, spun off into a standalone brand to stand out, avoid internal competition with existing brands, and attract a new audience.
Considering the brand's goals and the company's position as a leader in food technology, a scientific laboratory-inspired identity was crafted. For color palette, natural food green was paired with professional active blue. Minimalism was chosen for a clean aesthetic, emphasizing contrast with industry alternatives. This approach aimed to maintain positioning, create an organized style to focus attention on partner offerings, and highlight the benefits of collaboration.
GEEK © Branding agency where design meets strategy
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