Introduction
ALLY™ is a CTM retail brand of the Almaty hypermarket IVI in Kazakhstan for the sale of women's sanitary pads.
The management of the hypermarket followed the request of its customers for inexpensive sanitary pads, which is why they decided to regularly supply sanitary pads from Chinese manufacturers under their own trademark to the counter in order to create a cheaper product offer to the buyer.
In its appearance, packaging for sanitary pads should reflect low price, softness and cleanliness.
In the process of creating a product design, a detailed analysis of the product shelf was carried out, the correct positioning of the product itself was selected, the creation of a trademark branding, the development of over 50 packaging design options and the preparation of a design agreed with the customer for printing at the factory.
Project details
Customer - IVI City hypermarket, 📍 Almaty, Kazakhstan 🇰🇿
Period of execution - 1,5 mo.
Date - May, 2023
BRANDING | ART DIRECTION | PACKAGING | PRODUCT VISUALISATION
