In 2023 the company came to Ohmybrand with a task of creating a new "everyday" brand with the familiar to a Russian customer components: bacon, ham, frankfurters and sausages. It was important not to step into the premium segment all the while preserving the "Ipatov" brand's DNA - respect for the customer, excellent taste and quality of products.
What did we do:
1. Came up with the brand name "Za kompaniy" (“Join in"). This gives it a feeling of coziness, familiarity and a pleasant time spent together.
2. Came up with the visual concept for the new brand. Came up with a logo and design ideas for different packaging formats. We used an unusual for this category of products orange color in order to draw attention to a new brand in the complicated market and distinguish it from the already well-known major players on the shelf. Moreover, orange is associated with warmth, strengthening the friendly, family ToV of this brand.
