ENG:
Social advertising - rethinking
Oftentimes social videos are viewed in a non-targeted manner and they are more difficult to view than common ones due to the direct overtones of violence. They are poorly distributed on the Internet and they are not shown enough on television, since people do not want to receive negative emotions.
Accordingly, these topical issues are not adequately covered.
It's important to get the person thinking, but it's also important to do it right and make the presentation of important questions more subtle and easy.
The idea of the SA is to display brightly colored posters in gray enough places (metro, bus stops) for contrast and a positive atmosphere. On the contrast of the environment and the poster, a person will think and remember this with good connotations. Thus, social advertising will evoke the right positive emotions and encourage people to act “nicely” and kindly.
Texts on ads:
1. Give your child HAPPINESS - and you will not notice how you become happy. We help to give happiness - *phone number of the Children's Support Fund*
2. Give your child UNDERSTANDING - and you will see him as a friend and a soulmate. We help to understand each other- *phone number of the Children's Support Fund*
3. Give your child KINDNESS - that's what makes our existence life. We help you to love - *phone number of the Children's Support Fund*
