CostaBrews - is a conceptual project for a coastal coffee shop that embodies the values of freedom, comfort, and community. The CostaBrew brand aims to make a positive impact, promoting individuality and freedom over the long term through high-quality, flavorful products and a bold, distinctive design.
Strategy: Introducing fresh elements, sharing vivid, emotional stories, and highlighting user adventures alongside the brand’s products to create unique emotions and memorable experiences.
Task: Develop a full branding package for the coffee shop with a retro style that reflects the brand’s values, message, and vibe. The goal is to convey the ambiance visually by creating a design concept, brand identity, logo, and logo book, and to present it in mockups.
Key Brand Values: Innovation, boldness, playfulness, service, trust, comfort, warmth, style, impact, simplicity, and a touch of daring freshness.
